Sokeva is a traditional and the only Finnish brush manufacturer. The new Royal Soft- product was looking for the spectacular, courageous and dignified visual identity, as well as a spectacular presentation with its launch campaign among retailers.
As a graphic designer I aim to deliver quality with creative and complete visual solutions. The starting point of any visual design should be a straightforward, functional and simplified form language that is impactful and personal. I believe in the balance of idea, functionality and form. When they are balanced, solutions that are created stand time and stimulate our visual experience.close